A gift by Didier Hanson: collectors cards by Helmstedter Margarinewerk

A week ago we received a letter from Spain. Our friend, collector Didier Hanson sent us a gift, a series of black and white German collectors cards from the 1950s. They were published by Helmstedter Margarinewerk GMBH in Helmstedt and were offered with a pound of their products 'Helma-Königin", 'Helma-nuss' and 'Echte-Helma'. The cards were published around 1955. In 1910, a certain Mr. Held from Schkeuditz near Leipzig had founded this factory in Helmstedt, on the eastern edge of the German state of Lower Saxony. After World War II the small factory could not escape the concentration of the large trusts and somewhere in the late 1950s Helmstedter Margarinewerk had to close its doors. But the collectors cards survive. For this post we selected 16 of the cards.


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Sokal / Allianz-Film. Adrian Hoven in Karneval in Weiß/Carnival in white (Hans Albin, Harry R. Sokal, 1952).


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Capitol / Prisma / Grimm. Antje Weisgerber in Die Stärkere/The stronger ones (Wolfgang Liebeneiner, 1953).


Danny Kaye. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt.


Ethel Reschke. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt.


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Helios / Schorchtfilm. Gustav Fröhlich in Haus des Lebens/House of Life (Karl Hartl, 1952).


Hildegard Knef. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Gloria-Film.


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Berolina / Constantin / Wesel. Ingeborg Körner in Mein Leopold (Géza von Bolváry, 1955).


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Gundlach / Unionfilm. Ingrid Andree in Oh, du lieber Fridolin/Oh, you dear Fridolin (Peter Hamel, 1952).


Ingrid Lutz. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt.


Lana Turner. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Metro-Goldwyn-Mayer.


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Dörfler / Allianz-Film. Marianne Schönauer in Mönche, Mädchen und Panduren/Monks, girls and pandours (Ferdinand Dörfler, 1952).


Maureen O´Hara. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Universal International.


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Michaelis / Eichberg-Film / Panorama. Peter Pasetti in Dein Mund verspricht mir Liebe/Your mouth promises me love (Max Neufeld, 1954).


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Constantin-Filmverleih. Renate Mannhardt in Der keusche Josef/The chaste Josef (Carl Boese, 1953).


German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Carlton / NF / Brünjes. Sonja Sutter in Meines Vaters Pferde, 1. Teil - Lena und Nicoline/My Father's Horses (Gerhard Lamprecht, 1954).


Vera Ellen. German collectors card by Helmstedter Margarinewerk GMBH, Helmstedt. Photo: Metro-Goldwyn-Mayer.

Thanks Didier!