06 April 2018

ASER

Italian films made during the fascist period were usually not 'fascist' in tone, although they were often nationalistic and patriotic, much like their Hollywood counterparts. Vittorio De Sica was the most popular actor in fascist Italy, playing roles similar to those by Cary Grant and James Stewart. His comedy Il Signor Max/Mr. Max (Mario Camerini, 1937) established a level of craftsmanship and witty sophistication that rivals the best Hollywood products during the same period. A. Scarmiglia created popular collectors cards and postcards of De Sica and other Italian stars of the late 1930s and early 1940s. Scarmiglia published them under the abbreviation ASER (A. Scaramaglia Edizioni, Roma). Here are 20 examples.

Amedeo Nazzari
Amedeo Nazzari. Italian postcard by ASER, Rome, no. 16, 1941.

Carlo Ninchi
Carlo Ninchi. Italian card by ASER, Rome, no. 33. Photo: Pesce / Scalera Film.

Assia Noris
Assia Noris. Italian card by ASER, Rome, no. 43. Photo: Vaselli / Juventus.

Vivi Gioi
Vivi Gioi. Italian postcard. ASER, Rome, no. 54. Photo: De Antonis.

Michel Simon
Michel Simon. Italian postcard by ASER, Rome, no. 93. Photo: Pesce.

Paolo Stoppa
Paolo Stoppa. Italian postcard by ASER, no. 96. Photo: Pesce.

Maria Mercader
Maria Mercader. Italian card by ASER, Rome, no. 105. Photo: Bragaglia / Atlas Film.

Alida Valli
Alida Valli. Italian postcard by ASER, Rome, no. 109.

Mariella Lotti
Mariella Lotti. Italian card by ASER, Romne, no. 122. Photo: Fauno Film / Vaselli. Publicity still for Fari nella nebbia/Headlights in the fog (Gianni Franciolini, 1941).

Silvana Jachino
Silvana Jachino. Italian card by ASER, Rome, no. 150. Photo: Ciolfi.

Jole Ferrari
Jole Ferrari. Italian card by ASER, no. 152. Photo: Luxardo.

Claudio Ermelli
Claudio Ermelli. Italian card by ASER, Rome, no. 153. Photo: Fotopan.

Germana Paolieri
Germana Paolieri. Italian card by ASER, Rome, no. 156. Photo: publicity still for Pia De' Tolomei (Esodo Pratelli, 1941).

Untitled
Fosco Giachetti. Italian card by ASER, Rome, no. 178. Photo: Bassoli / Tirrenia. Publicity still for Bengasi (Augusto Genina, 1942).

Massimo Serato
Massimo Serato. Italian card by ASER, Rome, no. 221. Photo: Ciolfi / Aci Film.

Massimo Girotti
Massimo Girotti. Italian card by ASER, Rome, no. 223. Photo: Ciolfi.

Isa Pola in Una signora dell'ovest (1942)
Isa Pola. Italian card by ASER, Rome, no. 240. Photo: Pesce / Scalera Film. Publicity still for Una signora dell'ovest/Girl of the Golden West (Carl Koch, 1942).

Isa Miranda
Isa Miranda. Italian card by ASER, Rome, no. 258.

Rossano Brazzi
Rossano Brazzi. Italian card by ASER, Rome, no. 264.

Vittorio de Sica
Vittorio De Sica. Italian card by ASER, Rome, no. 333. Photo: Vaselli.

Source: Film Reference.
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