13 November 2021

Published by Sedma Sila, Part 2

Last week, Ivo Blom made a selection for EFSP of Sedma Sila cards with European stars. Sedma Sila was a postcard publisher from Beograd (Beograd), then Yugoslavia, now Serbia. It published postcards of mostly 1950s European and American stars. The pictures were distributed by Morava Film or IOM, located in Belgrade. Between the late 1940s and mid-1960s Morava was an important Yugoslavian distributor of American films in Yugoslavia, and less so of French, British and Italian films. In 2003 the initiative to declare Morava Film bankrupt was taken and the firm was officially declared bankrupt in 2006. Today, a second post with 25 Sedma Sila postcards, now with pictures of Hollywood stars. Take a good look. Some names of the stars are hardly recognisable.

Jane Russell and Brad Dexter in The Las Vegas Story (1952)
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Jane Russell and Brad Dexter in The Las Vegas Story (Robert Stevenson, 1952).

Montgomery Clift
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Montgomery Clift in the romantic period piece The Heiress (William Wyler, 1949).

Susan Hayward
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Susan Hayward.

Edward G. Robinson
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Edward G. Robinson.

Dorothy Dandridge and Harry Belafonte in Carmen Jones (1954)
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Dorothy Dandridge and Harry Belafonte in Carmen Jones (Otto Preminger, 1954).

Deborah Kerr and Burt Lancaster in From Here to Eternity (1953)
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Deborah Kerr and Burt Lancaster in From Here to Eternity (Fred Zinnemann, 1953).

Maureen O'Hara and Jeff Chandler in War Arrow (1953)
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Maureen O'Hara and Jeff Chandler in War Arrow (George Sherman, 1953).

Esther Williams and Tony Martin in Easy to Love (1953)
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Esther Williams and Tony Martin in Easy to Love (Charles Walters, 1953).

Gregory Peck
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd (Morava Film, Belgrade). Gregory Peck

Robert Taylor and Ava Gardner in Knights of the Round Table (1953)
Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Robert Taylor and Ava Gardner in Knights of the Round Table (Richard Thorpe, 1953).

Audie Murphy
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Audie Murphy.

Clark Gable
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Clark Gable.

Gary Cooper
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Gary Cooper.

John Derek
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). John Derek.

Marlon Brando
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Marlon Brando.

Tyrone Power in Mississippi Gambler (1953)
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Tyrone Power in Mississippi Gambler (Rudolph Maté, 1953).
William Holden
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). William Holden.

Anne Bancroft
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Anne Bancroft.

Doris Day
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Doris Day.

Eleanor Parker
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Eleanor Parker.

Elaine Devry
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Elaine Devry. The card must date from the time of her breakthrough film, The Atomic Kid(Leslie H. Martinson, 1954).

Elaine Stewart
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Elaine Stewart.

Lana Turner
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Lana Turner.

Linda Darnell
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Linda Darnell.

Terry Moore
Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Terry Moore.

Check out our earlier post Published by Sedma Sila, Part 1, or our Sedma Sila album at Flickr.

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