26 June 2021

Bromostampa

During the 1950s, Bromostampa was an Italian editor of film star and glamour postcards. Its Turin based address was Via Spotorno 2, but later on, the firm was also based in Milan. For this post we selected 25 cards of international stars although the focus is on the Italian cinema that was booming after the Second World War. The cards breathe the energy and vitality of that era: Va-va-voom!

Peggy Cummins
Italian postcard by Bromostampa, Torino. Photo: Peggy Cummins.

Antonella Lualdi
Italian postcard by Bromostampa, Torino, no. 6. Photo: Antonella Lualdi.

Farley Granger in Senso (1954)
Italian postcard by Bromostampa, Torino, no. 7. Photo: Farley Granger in Senso (Luchino Visconti, 1954).

Diana Dors
Italian postcard by Bromostampa, Milano, no. 10. Photo: Diana Dors.

Kirk Douglas
Italian postcard by Bromostampa, Milano, no. 55. Photo: Kirk Douglas.

Humphrey Bogart
Italian postcard by Bromostampa, Milano, no. 103. Photo: Humphrey Bogart.

Vivien Leigh
Italian postcard by Bromostampa, Milano, no. 105. Photo: Vivien Leigh.

Abbe Lane
Italian postcard by Bromostampa, Milano, no. 113. Photo: Abbe Lane.

Alberto Sordi
Italian postcard by Bromostampa, Milano, no. 118. Photo: Alberto Sordi.

Erminio Macario
Italian postcard by Bromostampa, Torino, no. 124. Photo: Macari. Erminio Macario (1902-1980), best known as Macario.

Milly Vitale
Italian postcard by Bromostampa, Milano, no. 143. Photo: Milly Vitale.

Antonio Cifariello
Italian postcard by Bromostampa, Milano, no. 162. Photo: Antonio Cifariello.

Mara Berni
Italian postcard by Bromostampa, Milano, no. 170. Photo: Mara Berni.

Luisa Rivelli
Italian postcard by Bromostampa, Milano, no. 193. Photo: Sexy film actress Luisa Rivelli (1930) played many secondary roles in Italian cinema. She appeared in 50 films between 1943 and 1994 and also was seen often on Italian television.

Rosalba Neri
Italian postcard by Bromostampa, Milano, no. 201. Photo: Rosalina Neri.

Yvonne De Carlo
Italian postcard by Bromostampa, Milano, no. 209. Photo: Yvonne De Carlo.

Maria Frau
Italian postcard by Bromostampa, Milano, no. 217. Photo: Maria Frau.

Rossana Podestà in Helen of Troy (1956)
Italian postcard by Bromostampa, Milano, no. 233. Photo: Rossana Podestà in Helen of Troy (Robert Wise, 1956).

Cosetta Greco
Italian postcard by Bromostampa, Milano, no. 234. Photo: Dear Film. Cosetta Greco.

Jeffrey Hunter
Italian postcard by Bromostampa, Milano, no. 264. Photo: Jeffrey Hunter.

Silvana Mangano
Italian postcard by Bromostampa, Milano, no. 354. Photo: Silvana Mangano.

Marilyn Monroe
Italian postcard by Bromostampa, Milano, no. 371. Photo: Marilyn Monroe.

Mamie van Doren
Italian postcard by Bromostampa, Milano, no. 380. Photo: Mamie van Doren.

Giulietta Masina in Fortunella (1958)
Italian postcard in the 'Hobby' series by Bromostampa, Milano. The 'Hobby' series, with a white border below, was made to collect autographs by famous film stars. Giulietta Masina in Fortunella (Eduardo De Filippo, 1958), scripted by Federico Fellini, Ennio Flaiano and Tullio Pinelli. The film centers on a poor girl (Masina) who is convinced she is the daughter of a prince (Aldo Salvini). The composer of the film, Nino Rota, used music from Fellini's film Il Bidone for the score, while that score also contains music that later on became much more famous as the theme from The Godfather. This photo states the moment the girl is received by the prince in his palace.

Dorian Gray
Italian postcard in the 'Hobby' series by Bromostampa, Milano, no. 1181/5310. Photo: Dorian Gray.

For more Bromostampa cards please, check out our Bromostampa album at Flickr.

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