British postcard by London Postcard Company, no. FX 1001. Photo: Twentieth Century Fox. Publicity still for Independence Day (Roland Emmerich, 1996).
British poster postcard by London Postcard Company, no. FX 1002. Photo: Twentieth Century Fox. Poster for Independence Day (Roland Emmerich, 1996). Caption: We've always believed we weren't alone. Very soon we'll wish we were.
British poster postcard by London Postcard Company, no. FX 1003. Photo: Twentieth Century Fox. Poster for Independence Day (Roland Emmerich, 1996).
A colossal alien spaceship approaches Earth
Independence Day (Roland Emmerich, 1996) begins on 2 July, two days before US Independence Day, 4 July. A colossal alien spaceship, with a diameter of around 550 kilometres, approaches Earth and releases three dozen smaller saucer-shaped craft, each with a diameter of around 25 kilometres. The ships settle above the world’s major cities, including Moscow, Delhi, Berlin, New York, Los Angeles and Washington D.C. Here they hover stationary without doing anything further.
Satellite reception is disrupted worldwide, and panic and uncertainty spread. All the world’s armies mobilise, but some believe the aliens are peaceful and organise parties to welcome them. David Levinson (Jeff Goldblum), an employee of a cable company in New York, discovers that the ships are communicating with one another and counting down to something. With the help of his ex-wife, Constance (Margaret Colin), who works at the White House, and his father, Julius (Judd Hirsch), he gains access to the White House to warn the president, Thomas J. Whitmore (Bill Pullman).
The president wants to evacuate the cities, but it is already too late. The ships open their hatches, behind which a powerful weapon is concealed, and simultaneously launch their attack, reducing all the cities to ashes. The president and his entourage manage to escape just in time on Air Force One as Washington, D.C., suffers the same fate. The following day, the US military attempts to launch a counterattack, but every assault is repelled because the larger ships possess a force field and command a fleet of small combat vessels, each with its own force field.
Only Captain Steven Hiller (Will Smith) survives the destruction of his squadron. He also manages to crash one of the aliens’ combat ships by luring it into a ravine, though it costs him his own plane in the process. He knocks the alien inside the ship unconscious and uses his parachute to carry the alien away. Hiller is picked up by Russell Casse (Randy Quaid), who is driving through the desert with a group of refugees. They take the captured alien to Area 51, where the President and his entourage are also present. It soon becomes clear that the scientists at Area 51 have known about these aliens for some time: during the Roswell incident, a warship carrying three aliens was found. The President orders the captured alien to be examined.
The alien awakens and takes control of one of the scientists’ minds. He reveals that his species has already destroyed dozens of planets after first plundering them of all their natural resources. The alien is shot dead. The President, shocked by this, orders the deployment of nuclear weapons. It proves futile; the force fields can even withstand nuclear explosions. On 4 July, Levinson has an idea. He wants to use the ship in Area 51 to infiltrate the aliens’ mothership and upload a computer virus that disables all their force fields. Hiller volunteers to be the pilot. The two are given the go-ahead to proceed with the plan and fly to the mothership.
British poster postcard by London Postcard Company, no. FX 1004. Photo: Twentieth Century Fox. Poster for Independence Day (Roland Emmerich, 1996). Caption: The question of whether or not we are alone in the universe has been answered.
Dutch postcard by Boomerang Freecards. Photo: Twentieth Century Fox. Publicity still for Independence Day (Roland Emmerich, 1996). Captions: Earth. Watch closely. It's maybe the last time. Independence Day. The day we fight back.
A truly brilliant marketing campaign
The idea for Independence Day (Roland Emmerich, 1996) came about when Emmerich and Dean Devlin were in Europe promoting their film Stargate (Roland Emmerich, 1994). A journalist asked Emmerich why he had made a film like Stargate when he didn’t believe in aliens. Emmerich replied that he was still fascinated by the possibility of an alien invasion and asked the journalist how he would react if he woke up one morning to find colossal spaceships hovering over every city on Earth.
The idea stuck, and Emmerich decided to turn it into a film together with Devlin. Emmerich and Devlin wrote their screenplay during a two-week holiday in Mexico. Just one day after they sent it out for consideration, 20th Century Fox chairman Peter Chernin greenlit the screenplay. Pre-production began just three days later in February 1995, and production started in August 1995.
The pair tried to use as many authentic pyrotechnics and as little computer animation as possible. Volker Engel and Douglas Smith created the special effects. Production designer Patrick Tatopoulos designed the film's aliens. The actual aliens in the film are diminutive and based on a design Tatopoulos drew when tasked by Emmerich to create an alien that was "both familiar and completely original". The film score, composed by David Arnold, was recorded with a 90-piece orchestra and a 46-member choir and won a Grammy in 1997.
While ID4 (as it was initially titled) was still in post-production, 20th Century Fox started a marketing campaign on a scale never seen before, costing $25 million. It was launched with a commercial that aired during Super Bowl XXX, for which Fox paid $ 1.3 million. The film was marketed with several taglines, including: "We've always believed we weren't alone. On July 4, we'll wish we were", "Earth. Take a good look. It could be your last", and "Don't make plans for August".
The weekend before the film's release, the Fox Network aired a half-hour special on the film, the first third of which was a spoof news report about the events in the film. Roger Ebert attributed most of the film's early success to its teaser trailers and marketing campaigns, acknowledging them as "truly brilliant". Although the film’s US release was scheduled for 3 July 1996, due to the enormous interest, it was shown in many cinemas a day earlier, on the day the film’s plot begins. Stephen Molstad wrote a novel based on the film to help promote it. The novel explores the characters and situations in greater depth.
British postcard by London Postcard Company, no. FX 1005. Photo: Twentieth Century Fox. Publicity still for Independence Day (Roland Emmerich, 1996).
British postcard by London Postcard Company, no. FX 1006. Photo: Twentieth Century Fox. Publicity still for Independence Day (Roland Emmerich, 1996).
British postcard by London Postcard Company, no. FX 1007. Photo: Twentieth Century Fox. Publicity still for Independence Day (Roland Emmerich, 1996).
In the tradition of silly summer fun
Independence Day (Roland Emmerich, 1996) received mixed reviews, with praise for the performances, musical score and visual effects, but criticism for its characters. Roger Ebert: "For all of its huge budget, Independence Day is a timid movie when it comes to imagination. The aliens, when we finally see them, are a serious disappointment; couldn’t they think of anything more interesting than octopus men? If an alien species ever visits Earth, I, for one, hope they have something interesting to share with us.
Or, if they must kill us, I hope they do it with something we haven’t seen before, instead of with cornball ray-beams that look designed by the same artists who painted the covers of Amazing Stories magazine in the 1940s. Still, Independence Day is in the tradition of silly summer fun, and on that level, I kind of liked it, as, indeed, I kind of like any movie with the courage to use the line, 'It’s the end of the world as we know it."
Independence Day grossed over $817.4 million worldwide. It won the Academy Award for Best Visual Effects and was nominated for Best Sound. Following the film’s success, Stephen Molstad wrote a prequel novel titled 'Independence Day: Silent Zone.' This was followed in July 1999 by a third novel titled 'Independence Day: War in the Desert'.
The disaster elements portrayed in Independence Day (1996) marked a significant turning point for Hollywood blockbuster films. With advancements in CGI special effects, events depicting mass destruction became commonplace in films such as Twister (Jan de Bont, 1996), Dante's Peak (Roger Donaldson, 1997), Volcano (Mick Jackson, 1997), Deep Impact (Mimi Leder, 1998), and Armageddon (Michael Bay, 1998). The trend resumed from the mid-2000s to the 2010s, evident in three of Roland Emmerich's films, titled The Day After Tomorrow (2004), 2012 (2009), and White House Down (2013), as well as other blockbusters like Transformers (Michael Bay, 2007) and The Avengers (Joss Whedon, 2012).
In 2016, a sequel was released in cinemas under the title Independence Day: Resurgence (Roland Emmerich, 2016), set exactly 20 years later. It was significantly less successful, grossing $389.7 million worldwide against its $165 million budget. Christy Lemire at RogerEbert.com: "It’s not completely terrible, even though 20th Century Fox’s decision not to screen it for critics before opening day would suggest as much. It’s just dull and hollow—a massive waste of time and money. The characters are flimsy, the dialogue is stilted and the amount of destruction is ridiculous, even if that’s all pretty typical for the brand of blockbusters inspired by Emmerich’s 1996 hit."
Dutch poster postcard by Film Freak Productions, Zoetermeer, no. FA 440. Poster: Twentieth Century Fox Film Corporation. Poster for Independence Day (Roland Emmerich, 1996).
British postcard by London Postcard Company, no. FX 1008. Photo: Twentieth Century Fox, 1996. Still from Independence Day (Roland Emmerich, 1996).
German poster postcard by Edgar, no. 1.954. Poster: Twentieth Century Fox Film Corporation / PlayStation / Sega. Poster for the game version of Independence Day (Roland Emmerich, 1996).
Sources: Roger Ebert (RogerEbert.com), Christy Lemire (RogerEbert.com), Wikipedia (German, Dutch, and English), and IMDb.


















































