29 December 2024

La Collectionneuse: Costume by Travis Banton

Hollywood costume designer Travis Banton was born in Waco, Texas, on 18 August 1894. He studied at the Arts Students League and the New York School of Fine and Applied Arts. He worked for movies for the first time when he designed part of Norma Talmadge’s wardrobe for Poppy (1917). After the War, he worked at the fashion houses of Lucile and Madame Frances. He designed Mary Pickford’s wedding dress when she married Douglas Fairbanks in 1920. In 1924, he signed with Paramount, where he became chief designer in 1929 when Howard Greer left. At the time, he dressed such stars as Clara Bow, Evelyn Brent, Anna May Wong, Carole Lombard, Claudette Colbert, Mae West, ...

However, the star Travis Banton is most associated with is Marlene Dietrich. The actress, who was once wittily described by Hitchcock as "a professional costume designer", closely collaborated with him to create an unforgettable glamourous image. Travis Banton knew that even the most extreme creations would look good on her. As Margaret J. Bailey, author of the book 'Those Glorious Glamour Years', wrote: "Garments outrageous on anyone else were carried routinely by Dietrich. No other actress could sustain the heavy glamour load several of her outfits conveyed".

Travis Banton stayed at Paramount until 1938. He then worked for 20th Century Fox (1939-1941) and for Universal (1945-1948). In the 1950s, he notably designed Rosalind Russell’s costumes for the Broadway play 'Auntie Mame' (1956-1958). He passed away on 2 February 1958. Edith Head, who succeeded Travis Banton as head of the Paramount costume design department, allegedly said about him: "He was a marvellous designer. Any talent I might have would have lain undiscovered if he hadn’t lighted the way for me. In my opinion, he was the greatest."

Thais Valdemar
Mexican postcard by CIF, no. 1835. Thais Valdemar (wrongly captioned as Anna May Wong) in The Dressmaker from Paris (Paul Bern, 1925).

At the time this dress was described as: "A tight-fitting gown of flesh colour silk, embroidered with pearls, diamonds and gold spangles, and edged with crystal fringes."

Esther Ralston
German postcard by Ross Verlag, no. 1992/1, 1927-1928. Photo: Parufamet. Esther Ralston in Fashions for Women (Dorothy Arzner, 1927).

Alice White in Gentlemen Prefer Blondes (1928)
German postcard by Ross Verlag, no. 3389/1, 1928-1929. Photo: Paramount Pictures. Alice White in Gentlemen Prefer Blondes (Malcolm St. Clair, 1928).

Ruth Taylor
French postcard by Cinémagazine, Paris, no. 530. Ruth Taylor in Gentlemen Prefer Blondes (Malcolm St. Clair, 1928).

Pola Negri
German postcard by Ross Verlag, no. 4105/2, 1929-1930. Photo: Paramount Pictures. Pola Negri in Three Sinners (Rowland V. Lee, 1928).

Evelyn Brent in His Tiger Lady (1928)
French postcard by Europe, no. 350. Photo: Paramount Pictures. Evelyn Brent in His Tiger Lady (Hobart Henley, 1928).

Evelyn Brent in His Tiger Lady (1928)
Spanish postcard by La Novela Frivola Cinematografica, no. 25. Evelyn Brent in His Tiger Lady (Hobart Henley, 1928).

Clara Bow in The Fleet's In (1929)
French postcard by Europe, no. 348. Clara Bow in The Fleet’s In (Malcolm St. Clair, 1929).

Evelyn Brent in Interference (1928)
German postcard by Ross Verlag, no. 5139/1, 1930-1931. Photo: Paramount Pictures. Evelyn Brent on a publicity portrait for Interference (Lothar Mendes, Roy Pomeroy, 1928).

“The gown is worn over a silver tissue slip and is heavily embroidered with brilliants and crystal. It has large wing sleeves and bands of crystal fall from the brilliant fastening, in front. The turban of silver with which Miss Brent covers her hair adds the ultra chic touch to an elaborate costume.” (from an article published in December 1928 in the Australian Sunday Times).

Kay Francis in Behind the Make-up (1930)
German postcard by Ross Verlag, no. 4986/1, 1929-1930. Photo: Paramount Pictures. Kay Francis in Behind the Make-Up (Robert Milton, 1930).

Clara Bow in Her Wedding Night (1930)
German postcard by Ross Verlag, no. 5544/1, 1930-1931. Photo: Paramount. Clara Bow in Her Wedding Night (Frank Tuttle, 1930).

Marlene Dietrich in Morocco (1930)
German postcard by Ross Verlag, no. 5126/2, 1930-1931. Photo: Paramount. Marlene Dietrich in Morocco (Josef von Sternberg, 1930).

Marlene Dietrich
French postcard by Edition Ross, no. 5379/3, 1930-1931. Photo: Paramount. Marlene Dietrich in Morocco (Josef von Sternberg, 1930).

Anna May Wong in Daughter of the Dragon (1931)
German postcard by Ross Verlag, no. 7227/1, 1932-1933. Photo: Paramount. Anna May Wong in Daughter of the Dragon (Lloyd Corrigan, 1931).

Carole Lombard
German postcard by Eidelsan, Serie II, Bild 116. Carole Lombard in No One Man (Lloyd Corrigan, 1932).

Marlene Dietrich and Anna May Wong
German postcard by Ross Verlag, no. 6678/1, 1931-1932. Marlene Dietrich and Anna May Wong in Shanghai Express (Josef von Sternberg, 1932).

Sylvia Sidney in Madame Butterfly (1932)
Dutch postcard by M. Bonnist & Zonen, Amsterdam, no. B226. Photo: Paramount. Sylvia Sidney, as the Japanese character Cho-Cho-San, in Madame Butterfly (Marion Gering, 1932).

Marlene Dietrich in The Song of Songs (1933)
Dutch postcard by M. Bonnist & Zonen, Amsterdam, no. B251. Photo: Paramount. Marlene Dietrich in The Song of Songs (Rouben Mamoulian, 1933).

Miriam Hopkins
Italian postcard by Fotocelere, no. 15. Photo: M.G.M. Miriam Hopkins in Design for Living (Ernst Lubitsch, 1933).

Marlene Dietrich in The Scarlet Empress (1934)
German postcard by Ross Verlag, no. 8496/1, 1933-1934. Photo: Paramount. Marlene Dietrich in The Scarlet Empress (Josef von Sternberg, 1934).

Travis Banton allegedly said about The Scarlett Empress: "Miss Dietrich’s costumes in that picture were expressive of the period’s fashions, without being mere stereotyped copies of sketches found in books. I placed myself mentally in the position of a designer of the middle eighteenth century".

Marlene Dietrich in The Scarlet Empress (1934)
Dutch postcard by M. Bonnist & Zonen, Amsterdam, no. B350. Photo: Paramount. Marlene Dietrich in The Scarlett Empress (Josef von Sternberg, 1934).

Mae West in Belle of the Nineties (1934)
Dutch postcard by M. Bonnist & Zonen, Amsterdam, no. B367. Photo: Paramount. Mae West in Belle of the Nineties (Leo McCarey, 1934).

Claudette Colbert in Cleopatra (1934)
Dutch postcard by M. Bonnist & Zonen, Amsterdam, no. B363. Photo: Paramount. Claudette Colbert in Cleopatra (Cecil B. DeMille, 1934).

Anna May Wong in Limehouse Blues (1934)
German postcard by Ross Verlag, no. 9596/1, 1935-1936. Photo: Paramount. Anna May Wong in Limehouse Blues (Alexander Hall, 1934).

According to the Costume Institute of the Metropolitan Museum of Art in New York, where the gown is now displayed: "The dragon motif adds a distinct Asian influence, dazzling in its execution in gold and silver sequins on luxurious satin."

Marlene Dietrich in The Devil is a Woman (1935)
German postcard by Ross Verlag, no. 8991/1, 1933-1934. Photo: Paramount. Marlene Dietrich in The Devil Is a Woman (Josef von Sternberg, 1935).

Variety Magazine wrote: "Not even Garbo in the Orient has approached, for special effects, Dietrich in Spain. With fringe, lace, sequins, carnations, chenille, nets, embroideries, and shawls, Miss Dietrich is hung, wrapped, draped, swathed, and festooned. She emerges as a glorious achievement, a supreme consolidation of the sartorial, make-up, and photographic arts


Marlene Dietrich in The Devil is a Woman (1935)
Dutch postcard by M. Bonnist & Zonen, Amsterdam, no. B395. Photo: Paramount. Marlene Dietrich in The Devil Is a Woman (Josef von Sternberg, 1935).

Carole Lombard
Italian postcard by Ballerini & Fratini, Firenze (B.F.F. Edit.), no. 2745. Carole Lombard.

On the back of a publicity portrait of Carole Lombard wearing this outfit, she is referred to as "Carole Lombard of Paramount’s Rumba". So, we can date it from about 1935, the year Rumba was released, although it seems that Lombard didn’t wear it in the movie. The caption for this ensemble was: "Lightweight beige tweed lined in burgundy corduroy carries out Travis Banton’s desire to create a costume equally appropriate for town or country wear".

Marlene Dietrich in Desire (1936)
French postcard by Erpé, no. 756. Photo: Paramount. Marlene Dietrich in Desire (Frank Borzage, 1936).

Ida Lupino in Yours for the Asking (1936)
German postcard by Ross Verlag, no. 9712/1, 1935-1936. Photo: Paramount. Ida Lupino in Yours for the Asking (Alexander Hall, 1936).

This is how this outfit was then depicted on a publicity portrait: "White Souffle is the background of this formal gown. The embroidery is made of silver paillettes and corresponds to the long flowing cape which matches the girdle worn at the tightly fitted waist".

Dorothy Lamour in Swing High, Swing Low (1937)
Dutch postcard. Dorothy Lamour in Swing High, Swing Low (Mitchell Leisen, 1937).

Claudette Colbert in I Met Him in Paris (1937)
German postcard by Ross Verlag, no. A1138/1, 1937-1938. Photo: Paramount. Claudette Colbert in I Met Him in Paris (Wesley Ruggles, 1937).

Irene Dunne
Postcard from the Dutch East Indies (now Indonesia). Irene Dunne in High, Wide and Handsome (Rouben Mamoulian, 1937).

Marlene Dietrich in Angel
German postcard by Ross Verlag, no. A 1977/1, 1937-1938. Photo: Paramount. Marlene Dietrich in Angel (Ernst Lubitsch, 1937).

This is allegedly the most expensive gown Travis Banton ever designed. "It’s a three-piece jewel-encrusted evening gown consisting of a fitted bodice with three-quarter sleeves; full-length skirt with train and matching stole trimmed with sable. The garment is solidly embroidered in a paisley motif with gold crystal caviar beads, seed pearls, gold sequins, small rhinestones, gold bullion thread and paste rubies and emeralds". (Description from The Collection of Motion Picture Costume Design). Travis Banton once declared about it: "It was simple in lines, of Persian design, and looked like a piece of woven jewellery. A score of embroiderers worked on it for two and a half weeks".

Claudette Colbert in Bluebeard
Italian postcard by Ballerini & Fratini, Firenze, no. 2535. Photo: Paramount. Claudette Colbert in Bluebeard’s Eight Wife (Ernst Lubitsch, 1938).

Carmen Miranda
Spanish postcard, no. 291. Photo: Fox. Carmen Miranda in Down Argentine Way (Irving Cummings, 1940).

Rita Hayworth in Blood and Sand (1941)
Spanish postcard by Sobe, no. 475. Photo: 20th Century Fox. Rita Hayworth in Blood and Sand (Rouben Mamoulian, 1941).

Merle Oberon in A Song to Remember (1945)
Spanish postcard no. 151. Merle Oberon in A Song to Remember (Charles Vidor, 1945).

Merle Oberon once said about Travis Banton: "He not only knew what the character ought to look like but also understood what an actress was the happiest wearing, which is very rare for a costume designer. As a result, I never found it necessary to make a single change on any of his drawings".

Joan Bennett in Scarlet Street (1945)
Vintage postcard. Joan Bennett in Scarlet Street (Fritz Lang, 1945).

Yvonne De Carlo in Frontier Gal (1945)
Spanish postcard, no. 3057. Yvonne De Carlo in Frontier Gal (Charles Lamont, 1945).

Maria Montez in Tangier (1946)
Spanish postcard by Ibis, no. 5. Maria Montez in Tangier (George Waggner, 1946).

Merle Oberon and Turhan Bey in Night in Paradise (1946)
Spanish postcard by Archivo Bermejo, Barcelona. Merle Oberon and Turhan Bey in Night in Paradise (Arthur Lubin, 1946).

Lucille Ball
Spanish postcard by Belfo, no. 3584. Lucille Ball in Lover Come Back (William A. Seiter, 1946).

Ginger Rogers in Magnificent Doll (1946)
Dutch postcard by J. Sleding N.V., Amsterdam, no. 1051. Ginger Rogers in Magnificent Doll (Frank Borzage, 1946).

Deanna Durbin in I’ll be Yours (1947)
Dutch postcard, no. 3535. Photo: Universal International. Deanna Durbin in I’ll be Yours (William A. Seiter, 1947).

Joan Bennett in Secret Beyond the Door (1947)
French or Belgian postcard. Joan Bennett in Secret Beyond the Door (Fritz Lang, 1947).

Text and postcards: Marlene Pilaete.

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