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21 October 2016

EFSP's Dazzling Dozen: Cheers!

Alcohol and film go hand in hand. The magic elixir can be a gateway towards self-destruction and tragedy, such as in the Pre-Code drama Anna Christie (1930) in which Greta Garbo's famous first line is: "Gimme a whisky, ginger ale on the side, and don't be stingy, baby!" Alcohol can also be the stimulus for rowdiness and crazy comedy. Many star postcards were used to promote alcohol, like the French Vin Désiles series for which even La Divine Sarah posed. But most of the stars on today's dazzling postcards just invite you to have a good time. Cheers!

Sarah Bernhardt for Vin Désiles
Sarah Bernhardt. French promotion card by S.I.P. for Vin Désiles.

Gunnar Tolnaes
Gunnar Tolnaes. German postcard by Photochemie, Berlin, no. K 1668. Photo: Nordisk.

Elga Brink
Elga Brink. Austrian postcard by Iris Verlag, no. 5201.

Fred Louis Lerch and Lya Mara in Heut tanzt Mariett (1928)
Fred Louis Lerch and Lya Mara in Heut tanzt Mariett (1928). German postcard by Ross Verlag, no. 3414/1, 1928-1929. Photo: Defina / DEFU. Publicity still for Heut tanzt Mariett/Today dances Mariett (Friedrich Zelnik, 1928). Collection: Egbert Barten.

Anny Ondra in Sündig und süss (1929)
Anny Ondra in Sündig und süss (1929). German postcard by Ross Verlag, no. 4774/2, 1929-1930. Photo: Hom Film. Publicity still for Sündig und süss/Sinful and Sweet (Carl Lamac, 1929).

Greta Garbo in Anna Christie (1930)
Greta Garbo in Anna Christie (1930). French postcard by Europe, no. 938. Photo: MGM. Publicity still for Anna Christie (Clarence Brown, 1930).

Willy Fritsch
Willy Fritsch. German postcard by Ross Verlag, no. 8473/3, 1933-1934. Photo: Ufa / Frhr. von Gudenberg.

Cary Grant and Ingrid Bergman in Notorious (1946)
Cary Grant and Ingrid Bergman in Notorious (1946). German collectors card. Photo: RKO Radio Film. Publicity still for Notorious (Alfred Hitchcock, 1946). Bergman as Alicia, a woman with a past of promiscuousness and alcohol.

Lily Fayol
Lily Fayol. French postcard by Studio Star, Paris. In the 1940s, Fayol had one her biggest successes with the song (Qui c'est qui fait glou-glou, c'est) La bouteille ((Who is making that gurgling sound, it is) The Bottle).

Giulietta Masina
Giulietta Masina. Italian postcard by Rotalfoto, Milano, no. 907.

Maria Schell
Maria Schell. German postcard by WS-Druck, Wanne-Eickel, no. F 68. Photo: Joe Niczky.

The Beatles
The Beatles. Italian postcard by Silvercart, Milano, no. 514/3. Photo: Nems Enterpriser London Ltd.

This is a post for Postcard Friendship Friday, hosted by Beth at the The Best Hearts are Crunchy. You can visit her by clicking on the button below.

1 comment:

Beth Niquette said...

Good morning, Paul! Oh, my goodness! What wonderful wonderful postcards. I especially loved Sarah Berhardt, Greta Garbo, and that fabulous pic of the Beatles. :D Thank you for your good wishes. I was out of town, so I am getting caught up now. Blessings and joy to you in Amsterdam! :D