
German postcard by Ross Verlag, no. 133/10 Photo: Metro-Goldwyn-Mayer. Ramon Novarro and May McAvoy in Ben-Hur: A Tale of the Christ (Fred Niblo, 1925).

French postcard by J.R.P.R., Paris, no. 60. Photo: First National. Gilbert Roland and Norma Talmadge in Camille (Fred Niblo, 1926).

German postcard by Ross Verlag, no. 3062/2, 1928-1929. Photo: Metro-Goldwyn-Mayer / Parufamet. Greta Garbo and Antonio Moreno in The Temptress (Fred Niblo, Mauritz Stiller, 1926).

German postcard by Ross Verlag, no. 4132/2, 1929-1930. Photo: Metro Goldwyn Mayer. Greta Garbo in The Mysterious Lady (Fred Niblo, 1928).

German postcard by Ross Verlag, Berlin, no. 5090/2. Photo: Metro-Goldwyn-Mayer. Eleanor Boardman and John Gilbert in the early sound film Redemption (Fred Niblo, 1930).
Action-packed film spectacles
Fred Niblo was born Frederick Liedtke in York, Nebraska, in 1874. He had a French mother, Annette Dubergere Liedtke, and a Prussian father, Frederick Liedtke, a Civil War captain, who was wounded at the famous Battle of Gettysburg. His father and mother were divorced in 1881. His son, Peter Niblo, recalled on Silent Are Golden: "In his early years, after his parents separated, Dad and his mother went to New York City. He started working at a theatre and coffee house named Niblo Gardens located on Broadway and Prince Streets. The business was created by a man of Irish descent named William Niblo. It is believed that my Dad started his Broadway acting career there. He adopted the Niblo name to pursue his career."
Fred Niblo began as a Vaudeville performer and blackface monologuist. He did a financial venture with George M. Cohan when the latter became an independent producer. It gave Niblo the chance to star in musical comedy, dramatic productions and comedies, which he also wrote. These included 'Hit-the-Trail-Holliday', written for him by George M. Cohan, and 'The Fortune Hunter.' In 1901, he married George's sister, Broadway actress Josephine Cohan. He managed the Four Cohans in their two big successes: 'The Governor's Son' and 'Running for Office'. From 1904 to 1905, Fred resumed his stage career, appearing as Walter Lee Leonard in 'The Rogers Brothers in Paris' and then returned to vaudeville.
Niblo and his wife, Josephine Cohan, travelled worldwide and in 1907, Niblo shot travelogues on a cruise through and across central Africa. In 1912-1915, he took the American repertory company to Australia. There, he directed two films, Get-Rich-Quick Wallingford (1915) and Officer 666 (1916), for Australian theatrical company J.C. Williamson. He also acted in the film. In 1916, his wife died prematurely. The following year, The following year, Fred returned to Australia, where he met Australian actress Enid Bennett. They were married in 1918 and returned to America to become leading players in the new Hollywood.
Enid Bennett found work in the studio of Thomas H. Ince. Soon, Niblo began making films as producer-director for Ince, distributed by Paramount. Paramount gave him a three-year contract from 1918 to 1921. His first film for the studio was The Marriage Ring (1918), starring Enid Bennett and Jack Holt. A box office hit was the drama Sex (1920) starring Louise Glaum. The film is a morality tale on the evils of marital infidelity and the wild lifestyle of New York actors. One of the unusual elements in the filming of Sex was the use of three cameras. One camera was used to produce the negative from which prints were to be made for use in the United States, and a second was used to be used for foreign prints. The film's title and subject matter were the subject of controversy.
Fred Niblo made his name in Hollywood with the adventure film The Mark of Zorro (1920) starring Douglas Fairbanks. The film was a landmark in the career of Fairbanks, but also in the development of the action-adventure film. Star and director teamed up again the following year for another action-packed film spectacle, The Three Musketeers (1921). Then followed Blood and Sand (1922) with Rudolph Valentino. The film was another box office hit and was one of the top-grossing films of 1922. It helped to establish Valentino as a star. In 1923, Niblo was hired by Louis B. Mayer, for whom he directed The Red Lily (1924) starring Ramon Novarro, Enid Bennett, and Wallace Beery, and Thy Name Is Woman (1924) starring Ramon Novarro and Barbara La Marr. The latter, now lost film, made an estimated profit of more than $100,000. Mayer liked Niblo and brought him along when the Goldwyn Company, Loew's Metro, and Louis B. Mayer joined together to form Metro-Goldwyn-Mayer. There, Fred Niblo reached the pinnacle of his career with the legendary film adaptation of Ben-Hur (1925), which set standards for its time in terms of cost.

Spanish cromo by Chocolates Guillèn, Barcelona, in the series Escenas selectas de cinematografia, Series A, no. 5. Douglas Fairbanks in The Mark of Zorro (Fred Niblo, 1920). The woman is Marguerite de la Motte, who plays Lolita.

German postcard by Ross Verlag, no. 3658/3. Photo: United Artists. The card depicts a moment in The Three Musketeers (Fred Niblo, 1921), but stems from c. 1929 when Douglas Fairbanks made the sequel to The Three Musketeers: The Iron Mask (Allan Dwan, 1929).

Swedish postcard by Förlag Nordisk Konst, Stockholm, no. 1268. Photo: Paramount. Rudolph Valentino in Blood and Sand (Fred Niblo, 1922).

German postcard by Ross Verlag, no. 4686/1, 1929-1930. Photo: Paramount Pictures. Nita Naldi and Rudolph Valentino in Blood and Sand (Fred Niblo, 1922). Collection: Marlene Pilaete.

Mexican postcard by CIF, no. 2098. Barbara La Marr in Thy Name Is Woman (Fred Niblo, 1924). The men in the picture are William V. Mong, Robert Edeson and Wallace MacDonald. Collection: Marlene Pilaete.
One of the biggest blockbusters of the decade
Ben-Hur was begun by the Goldwyn Company and passed along when MGM was founded. The film was initially shot on location in Italy. The production ran into financial difficulties. The dissatisfied studio ordered a revised script. Ramon Novarro replaced George Walsh in the title role, and Niblo, the choice of Louis B. Mayer and Irving Thalberg, was brought in to replace director Charles Brabin. I.S. Mowis: "He not only rescued it but made it into one of the biggest blockbusters of the decade. However, it was second-unit director B. Reeves Eason who deserves credit for the famous chariot race."
The Coliseum was rebuilt several blocks from the MGM lot. Inside the studio, Roman galleys floated inside a large tank. Eventually, the budget climbed to $3 million (or $4 million - the sources differ) with over one million feet of film shot. Rob Edelman at Film Reference: "Ben Hur is the Titanic of its day, a boondoggle that ran way over budget and took two years to complete. Niblo, not so much directed as coordinated Ben Hur, and the result was all effect and no drama. Sometimes the film is confusing and even tiring, yet it is also at its best thrilling. The image of Novarro and Francis X. Bushman (as Messala) racing their chariots remains one of the best-recalled of the silent era. This sequence is supposed to have influenced the staging of the same scene in William Wyler's far superior remake."
In 1926, Niblo replaced Swedish director Mauritz Stiller, who had a disagreement with producer Irving Thalberg, on Greta Garbo's The Temptress (1926). Towards the end of the silent era, Niblo made Camille (1927) with Norma Talmadge and another film with Greta Garbo, The Mysterious Lady (1928). These films were his last successes. When talkies were introduced to Hollywood at the end of the 1920s, his first sound film, Redemption, starring two of the era's biggest stars: John Gilbert and Renée Adorée, was a flop. His next film, the Western parody Way Out West (1930) starring William Haines, made a mild profit, but his next films made losses. His final film was the British crime comedy Diamond Cut Diamond (Maurice Elvey, Fred Niblo, 1932) starring Adolphe Menjou, Claud Allister and Benita Hume.
In 1928, Niblo was one of the 36 founders of the Academy of Motion Picture Arts and Sciences, which awards the Oscars every year. Only four years later, he retired from directing in 1932. Later, for fun, he occasionally took on minor film roles as an actor and worked in Britain and was also employed as a radio commentator and master of ceremonies. In the early 1940s, he retired and slipped quietly into relative obscurity. While on a trip with Enid Bennett, Fred Niblo died of pneumonia in New Orleans in 1948. His first marriage, which began in 1901, was to Josephine Cohan, the younger sister of George M. Cohan. Their son was the screenwriter Fred Niblo Jr., who wrote several film scripts between 1930 and 1950. After Josephine's premature death in 1916, Niblo married Enid Bennett in 1918, with whom he remained married until he died in 1948. They had three children, Louise, Peter and Judith. Fred Niblo is buried in Forest Lawn Memorial Park Cemetery in Glendale, California.
Film historians don't agree about Niblo's qualities as a film director. David Robinson, in 'Hollywood in the Twenties': "Fred Niblo was a model of the conscientious, craftsman-like, entirely professional director of the twenties." However, Rob Edelman is less gracious: "Ultimately, Niblo's career success was more a case of luck than any inherent talent or aesthetic vision. Before Don Juan, The Jazz Singer, and the demise of silent movies, Niblo made some intriguing prognostications. He foresaw the advent of sound, declaring that motion picture music would be synchronised by radio to replace the live piano; subtitles would be synchronised and broadcast in the same way, in the actual voices of the actors. He predicted other advances as well, including the use of colour cinematography, three-dimensional screens to prevent distortion, and theatres specialising in children's films. While Niblo may have been a decent technician at best in the director's chair, he was far more adept with a crystal ball."

French postcard. Photo: Metro Goldwyn Mayer. Ramon Novarro, Claire McDowell, May McAvoy and Kathleen Key in Ben-Hur (Fred Niblo, 1925).

German postcard by Ross Verlag, Berlin, no. 64/1. Photo: Metro-Goldwyn-Mayer (MGM) / Fanamet. Publicity still for Ben-Hur: A Tale of the Christ (Fred Niblo, 1925). Caption: 'Galeeren-Sträflinge' (convicts).

Italian postcard by G.B. Falci, Milano, no. 326. Photo: Esclusiva S.A. Stefano Pittaluga. Norma Talmadge in Camille (Fred Niblo, 1926), produced by Talmadge's own film company and distributed by First National. The film was based on the often filmed novel and stage play 'La Dame aux Camélias' (The Lady of the Camellias), both by Alexandre Dumas, fils. Stefano Pittaluga distributed the film in Italy. The man next to Talmadge could be Oscar Beregi, who plays the Count, or Harvey Clark, who plays the Baron.

German postcard by Ross Verlag, no. 3375/4, 1928-1929. Photo: United Artists. Ronald Colman and Vilma Banky in Two Lovers (Fred Niblo, 1928). Someone scribbled the original Dutch release title on the postcard: Onder Alva's Bewind (Under Alva's Regime).

German postcard by Ross Verlag, no. 4260/1, 1929-1930. Photo: Metro-Goldwyn-Mayer. Nils Asther and Joan Crawford in Dream of Love (Fred Niblo, 1928).

French postcard by Europe, no. 501. Photo: MGM. Joan Crawford in Dream of Love (Fred Niblo, 1928). Collection: Marlene Pilaete.

German postcard by Ross Verlag, no. 5343/1, 1930-1931. Photo: MGM. Eleanor Boardman and Conrad Nagel in Redemption (Fred Niblo, 1930).

German postcard by Ross Verlag, no. 5350/1, 1930-1931. Photo: Metro-Goldwyn-Mayer. William Haines in Way Out West (Fred Niblo, 1930). Collection: Geoffrey Donaldson Institute.
Sources: Peter Niblo (Silent Are Golden), Rob Edelman (Film Reference), I.S. Mowis (IMDb), Wikipedia (English, German and French) and IMDb.