24 March 2018

Fotocelere

Several of the postcards of the divas of the Italian silent cinema were published by a company in Torino (Turin), Fotocelere. From 1908 on, Fotocelere published thousands of postcards in a wide range of genres This post focuses on Fotocelere's early postcards of the Italian divas of the 1910's and early 1920s.

Pina Menichelli
Pina Menichelli. Italian postcard by Fotocelere, Torino.

Ileana Leonidoff
Ileana Leonidoff. Italian postcard by Fotocelere, Torino.

Thea
Thea. Italian postcard by Fotocelere, Torino.

Diana Karenne
Diana Karenne. Italian postcard by Fotocelere, Torino.

Linda Moglia
Linda Moglia. Italian postcard by Fotocelere, Torino.

Italia Almirante Manzini
Italia Almirante Manzini. Italian postcard by Fotocelere, Torino.

Fernanda Negri Pouget
Fernanda Negri Pouget. Italian postcard by Fotocelere, Torino.

Compagnia Fotocelere


Fotocelere (Compagnia Fotocelere) was a photography studio and graphic art and silver bromide photograph printing company in Torino, Turin, Italy.

It was founded in 1908 by Mariano De Sperati (Desperati) at via Madama Cristina, 26. He also founded a similar company in Turin, L'Argentografica.

In 1910, De Sperati went into partnership with Angelo Campassi at via Marocchetti, 4 to produce commercial photographic art and silver bromide postcards, which between 1917 and 1942 were published under the name Fotocelere di A. Campassi, when Campassi was sole owner of the company.

In 1917, after returning from fighting in the First World War, De Sperati revived the L'Argentografica business and began to print postcards.

Fotocelere di A. Campassi published real photograph postcards in a wide range of genres, especially views of Italian cities, which were taken by a number of photographers.

Linda Moglia
Linda Moglia. Italian postcard by Fotocelere, Torino, no. 80.

Elena Sangro
Elena Sangro. Italian postcard by Fotocelere, Torino, no. 109.

Yvonne de Fleuriel
Yvonne de Fleuriel. Italian postcard by Fotocelere, Torino, no. 125.

Helena Makowska
Helena Makowska. Italian postcard by Fotocelere, Torino, no. 127.

Helena Makowska
Helena Makowska. Italian postcard by Fotocelere, Torino, no. 128.

Anna Fougez
Anna Fougez. Italian postcard by Fotocelere, no. 135.

Lyda Borelli
Lyda Borelli. Italian postcard by Fotocelere, Torino, no. 207. Photo: Badodi, Milano.

Francesca Bertini
Francesca Bertini. Italian postcard by Fotocelere, Torino, no. 324.

Source: Dumbarton Oaks.
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