17 July 2024

Publistar

In the sixties the French company Publistar with locations in Marseille and Brussels published many colour postcards en collector cards of film and pop stars. Recording companies, like Vogue, used the cards as promotional advertisement for their Yé-yé artists with a list of their current singles, EPs and/or albums on the back. Here are 20 dazzling Publistar cards from our collection.

Leny Escudero (1932-2015)
French postcard by Publistar. Photo: Henri Rzepski.

Popular French singer and actor Leny Escudéro (1932-2015) did not want to be a star. He performed his songs to help others. Escudero also appeared in committed roles in films and on TV.

Nancy Holloway (1932-2019)
French collector card by Publistar.

American singer and actress Nancy Holloway (1932-2019) sang jazz, pop and soul and was popular during the 1960s in France, where she continued to perform and live. She also performed in a dozen French films.

Marie Laforet
French collector card by Publistar, Marseille.

Marie Laforêt (1939-2019) was a French singer and actress of Armenian descent. After her first appearance in the drama Plein Soleil (René Clément, 1960) opposite Alain Delon, she became very popular and interpreted many roles in the 1960s. As a singer, she is known for 'Marie douceur, Marie colère', her version of the Rolling Stones hit 'Paint It Black'.

Catherine Deneuve
French collector card by Publistar. Photo: Patrick de Mervellec.

Elegant Catherine Deneuve (1943) is an icon of the French cinema who has graced the screen for more than five decades. She gained recognition in the 1960s for her portrayal of cool, mysterious beauties in classic films by directors like Luis Buñuel, Roman Polanski and François Truffaut. Apart from being a great actress, she is also an archetype for Gallic Beauty. From 1985 to 1989, she succeeded Brigitte Bardot as the model for the national symbol Marianne, seen on French coins and stamps.

Adriano Celentano
French postcard by Publistar / Editions Idoles, no. 763. Photo: Music Records.

One of Italy's best-loved artists, Adriano Celentano (1938) has been equally successful in film and music. Since starting his career as a rock ‘roll singer in 1957, Adriano Celentano has released 40 albums. This superstar of Italian pop music is also active as a songwriter, comedian, film director and TV host.

Johnny Hallyday (1943-2017)
French postcard by Publistar, Marseille, no. 773. Photo: Aubert / Philips.

Flamboyant singer and actor Johnny Hallyday (1943-2017) was the father of French Rock and Roll. He was a European teen idol in the 1960s with record-breaking crowds and mass hysteria, but he never became popular in the English-speaking market. In later years he concentrated on being an actor and appeared in more than 35 films.

Petula Clark
French postcard by Publistar, Marseille, no. 885. Photo: Nisak / Vogue.

Singer, actress and composer Petula Clark (1932) is the most successful British female solo recording artist. She began as Britain's Shirley Temple and appeared in over 30 films. During the 1960s she became internationally known for her upbeat hits, including the evergreen 'Downtown'.

Brigitte Bardot
French postcard by Publistar, offered by Corvisart, Epinal, no. 889. Photo: Wiezniak / Philips.

Beautiful French actress Brigitte Bardot (1934) was the sex kitten of the European film industry. BB starred in 48 films, performed in numerous musical shows, and recorded 80 songs. After her retirement in 1973, she established herself as an animal rights activist and made vegetarianism sexy.

Steve McQueen
French postcard by Publistar, Marseille, no. 920. Photo: United-Press. Publicity still for the TV series Wanted: Dead or Alive (1958-1961).

Steve McQueen (1930-1980) was the ultra-cool Hollywood star of the 1960s and is still an icon of our popular culture.

Sylvie Vartan
French postcard by Publistar, Marseille, no. 939. Photo: Patrick Bertrand.

French pop singer Sylvie Vartan (1944) was one of the first rock girls in France. She was the diva of the yé-yé genre. With Johnny Hallyday, she formed France's Golden Couple of their generation and they performed in several films, together and apart.

Fernand Raynaud
French postcard by Publistar, Marseille, no. 955. Photo: Aubert / Philips. Caption on board: Here we sell beautiful oranges at low prices.

French actor and singer Fernand Raynaud (1926-1973), was one of the most renowned standup comedians of the 1950s and 1960s. He began his career playing and singing in cabarets and music halls, then he became a national star thanks to television. He played typical, average Frenchmen, making funny faces and using mime and slapstick humour.

The Beatles
French postcard by Publistar, no. 971, offered by Corvisart, Epinal.

Were The Beatles European Film Stars? Definitively!

Michel Paje
French postcard by Publistar, Marseille, no. 973. Photo: Vogue.

French singer and songwriter Michel Paje (1945) was one of the yéyé pop stars of the early 1960s. He worked for the cinema as an actor and composer and is now known as a voice actor under his real name Michel Roy.

Jean-Claude Drouot
French postcard by Publistar, Marseille, no. 983bis. Photo: Philips.

Belgian actor Jean-Claude Drouot (1938) started his acting career with a boom in the cult TV series Thierry La Fronde (1963-1966) and with Agnes Varda’s controversial masterpiece Le Bonheur (1965). Although he went on to appear in many film, TV and stage roles he would never completely lose the image of Thierry la Fronde, the French Robin Hood.

Steve McQueen
French postcard by Publistar, Marseille, no. 1008. Photo: U.P.I. Steve McQueen in The Great Escape (John Sturges, 1963).

Steve McQueen (1930-1980) was the ultra-cool Hollywood star of the 1960s and is still an icon of our popular culture.

Françoise Hardy
French postcard by Publistar, Paris, no. 1134. Photo: Jean-Marie Perier.

French singer, actress and astrologer Françoise Hardy (1944-2024) was the original Yé-yé girl of the sixties with her trademark jeans and leather jacket. She occasionally appeared in international films of the 1960s, and she remained an iconic figure in fashion, music and style.

The Saint, Roger Moore
Belgian postcard by Publistar, Bruxelles, no. 1295. Photo: POK / Publistar / TPL. Publicity still for The Saint (1963-1966).

Roger Moore (1927-2017) will always be remembered as the guy who replaced Sean Connery in the James Bond series, but he was also our favourite Ivanhoe, Saint and Persuader on TV.

Jacques Dutronc
French postcard by Publistar, Marseille, no. 1416. Promotion card for Disques Vogue. Photo: Bernard Leloup (Salut Les Copains).

French singer and actor Jacques Dutronc (1943) is with his nonchalant playboy image and his legendary irony one of the most popular performers in the French-speaking world. He wrote successful songs for his later wife Françoise Hardy in the 1960s before moving on to pursue a successful solo career. In 1973, he branched out into film acting and earned a Cesar for Best Actor in 1992 for the leading role in Van Gogh (1992).

Nino Ferrer
French postcard by Publistar / Riviera, no. 1426. Photo: Gérard Bousquet.

French-Italian singer, jazz musician and actor Nino Ferrer (1934-1998) was an immensely popular pop star during the second half of the 1960s. 'L'homme a tout faire' (The Jack of all Trades) also appeared in seven films.

Julien Clerc
French postcard by Publistar, no. 1457. Photo: L. Camil.

Though sometimes dismissed in France as little more than a 'chanteur de charme' ('a ladies' singer') Julien Clerc (1947) in fact enjoyed one of the most successful and longest-lived careers in contemporary French pop. He shaped the nouvelle chanson aesthetic across a span of decades that began in the shadow of the student rebellions of 1968 with the hit 'La Cavalerie' and continued well into the following century with such evergreens as 'Si on Chantait' and 'This Melody'.

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