Published by Sedma Sila, Part 1

Sedma Sila was a postcard publisher from Beograd (Beograd), then Yugoslavia, now Serbia. It published postcards of mostly 1950s European and American stars. The pictures were distributed by Morava Film, located in Belgrade. Between the late 1940s and mid-1960s Morava was an important Yugoslavian distributor of American films in Yugoslavia, and less so of French, British and Italian films. In 2003 the initiative to declare Morava Film bankrupt was taken and the firm was officially declared bankrupt in 2006. For this post, Ivo Blom made a selection of Sedma Sila cards with European stars. Next week, a post with a selection of the Hollywood stars will follow.


Patricia Roc. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Margaret Lockwood. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Jean Simmons. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Audrey Hepburn. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Maureen O’Hara. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Maureen O'Hara and Jeff Chandler in War Arrow (George Sherman, 1953). Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Stewart Granger. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Rade Marković. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).

Radomir "Rade" Marković (Serbian Cyrillic: Радомир Раде Марковић; 1921-2010) was a Serbian actor. He performed in more than ninety films between 1948 and 2005. He was married to actress Olivera Marković from 1945 until they divorced in 1964. After the divorce he had a long affair with the Bulgarian actress Nevena Kokanova whom he met during the filming of The Peach Thief (1964).


Jean-Claude Pascal. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Martine Carol. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Simone Simon. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Micheline Presle. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Michèle Morgan. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Cécile Aubry. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Anne Vernon. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).

Anne Vernon (1924) is a French stage and screen actress, who was a film vedette in the 1950s and 1960s. She appeared in 40 films between 1948 and 1970, including three films that were entered into the main competition at the Cannes Film Festival. In addition to such films as Édouard et Caroline (Jacques Becker, 1951) and Bel Ami (Louis Daquin, 1955), she is perhaps best known today for her role as Madame Emery, the umbrella-shop owner, in Jacques Demy's musical Les parapluies de Cherbourg/The Umbrellas of Cherbourg (1964), starring Catherine Deneuve.


Daniel Gélin. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Henri Vidal. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Georges Marchal. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Gérard Philipe in Le rouge et le noir/The Red and the Black (Claude Autant-Lara, 1954). Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Gérard Philipe. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Jacques François. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).

French stage and screen actor Jacques François (1920-2003) started his stage and screen career during the war and continued until his death in 2003. In 1948-1949 he had a short-lived career in Hollywood, where he acted in The Barkleys of Broadway (Charles Walters, 1949). In the first half of the fifties he was most active in cinema, but then was absent until 1970 when his second phase of screen acting started. In the 1970s and 1980s François was also a prolific television actor. In addition to a long theatrical career, he was well-known to the general public for his supporting roles in films from the 1970s. He played, often in comedies, serious and upright characters of power like ministers, generals, prefects, police commissioners, lawyers, businessmen, etc.


Maria Schell. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Silvana Pampanini. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Pier Angeli. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Ingrid Bergman. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Ingrid Bergman. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Sophia Loren in La donna del fiume/Woman of the River (Mario Soldati, 1954). Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Sophia Loren. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Gina Lollobrigida in Pane, amore e fantasia (Luigi Comencini, 1955). Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).



Gina Lollobrigida. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Françoise Arnoul. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Françoise Arnoul. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Françoise Arnoul. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Françoise Arnoul. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Nadia Gray. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Alida Valli as Anna in the British Film Noir The Third Man (Carol Reed, 1949). Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).


Rossano Brazzi. Yugoslavian postcard by Sedma Sila. Photo: Morava Film, Beograd (Belgrade).